Fortune Mgwili-Sibanda, the Director of TikTok Africa, recently shared some insider tips on how Kenyan creators can transform their TikTok passion into a profitable venture. According to her, Kenyan creators have three primary avenues to turn their content into a money-making machine, with a compelling fourth option looming on the horizon.
1. TikTok Series: Your Ticket to Premium Content
The TikTok Series is one of the latest additions to TikTok’s arsenal of monetization features. This innovative feature was rolled out in South Africa and Kenya just a few months ago. It allows creators to entice their audience with exclusive content hidden behind a paywall, accessible via a token subscription fee.
Imagine being able to charge viewers for access to your top-tier content. Creators can craft, upload, set prices for, and promote a collection of up to 80 videos, each with a runtime of up to 20 minutes, all seamlessly within the TikTok ecosystem.
However, it’s not an open invitation to the monetization party. Creators need to meet specific criteria, including being at least 18 years old, having an account that’s been active for at least 30 days, consistently delivering original content, and maintaining a clean record free from Community Guidelines violations.
Once in the club, you can set prices for your Series ranging from $0.99 to a whopping USD 189.99. After passing the scrutiny of safety and music reviews, your eager audience can snag your Series through a video link or directly from your profile.
2. Brand Partnerships: Collaborate and Celebrate
For Kenyan creators who’ve honed their craft and boast a track record of engaging content, the doors to brand partnerships are wide open. Brands are on the prowl for content creators to collaborate to promote their products or services.
A prime example of a Kenyan creator who struck gold with brand partnerships is Dennis Ombachi, the “roaming chef.” Not only did he capture the TikTok Africa Creator’s Award, but he’s also had businesses clamoring to have him feature their goodies in his videos.
Fortune Mgwili-Sibanda emphasized that quality content is the key to attracting brands. When you consistently produce top-notch content, brands knock at your virtual door.
3. Live Gifts: Turn Interaction into Income
When you decide to go live on TikTok, you’re opening the door to another income stream – live gifts. Viewers can shower creators with virtual gifts during their live broadcasts, including digital bouquets and other tokens of appreciation.
What’s the catch? Well, these virtual gifts can be converted into cold, hard cash. Creators can earn while basking in the real-time glow of their audience’s adoration.
Picture a stand-up comedian cracking jokes during a live stream and viewers rewarding the hilarity with virtual tokens. It’s a win-win situation for both creators and their fans.
The golden rule for unlocking these monetization opportunities on TikTok is simple: create high-quality content that resonates with your target audience. Kenyan TikTok users are voraciously consuming content related to food, fitness, business discussions, sports (especially football), stand-up comedy, and lifestyle.
To make it big, focus on producing content that engages and entertains. Build a dedicated following, and the TikTok treasure chest could be yours. Fortune Mgwili-Sibanda has unveiled the roadmap; now, it’s up to Kenyan creators to embark on their monetization journey.
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